Our client came to us with Bad Habits as a completely clean slate, giving us the freedom to design a new bar that stood out in Guernsey’s Nightlife. Through research and knowledge of their target demographic, we concluded the hospitality industry lacked a contemporary pop themed bar and we focused on creating something new and never seen before in Guernsey.
Creating a bar with elements of girly and sassy ‘vibes’ was a new challenge to us, but one we were excited to face. We quickly decided on a colour scheme and font which suited the brand best. Barbie Pink and Revenge Red complimented the brand well and enhanced the pop culture energy we were wanting to portray.
The marketing of this new bar was extremely important to get right. Reels and story sets produced high engagement with our target audience leading up to the launch of Bad Habits. Behind the scenes imagery also gave the future customers a sneak peek and ‘must see’ impression to the bar.
creating a bar with elements of girly and sassy ‘vibes’ was a new challenge to us, but one we were excited to face
celebrity quotes and iconic moments continued the contemporary pop brand within the design elements
One of the biggest design elements of the bar was the Cocktail Menu. This was a piece of design work that all customers would be getting their hands on, and we wanted it to stand out and be a piece of artwork in itself. We decided to use a wire-bound booklet and incorporated celebrity quotes and iconic moments. This continued the sassy and girly element of the brand within the menu.
interactive website creating a more personalised experience beyond browsing the menus and drinks deals
The Bad Habits website has embraced the pop culture branding by applying a unique style of text tone that speaks to its audience, bringing a likeable and cheeky vision of the bar to life. Through the interactive pop ups and a striking colour scheme, the website encases the interior of the bar within a digital version for viewers to experience.
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client's response
alex lock
position: owner
