top of page

guernsey
together festival

marketing $ web design $ design

One of our most ambitious branding projects to date, our graphic designers, website designers, and photographers in Guernsey recreated this popular nightspot for a new era. 

Our client came to us with Bad Habits as a completely clean slate, giving us the freedom to design a new bar that stood out in Guernsey’s Nightlife. Through research and knowledge of their target demographic, we concluded the hospitality industry lacked a contemporary popthemed bar and we focused on creating something new and never seen before in Guernsey. This project called for the perfect collaboration between photographers, website designers and branding specialists. 

 

Creating a bar with elements of girly and sassy ‘vibes’ was a new challenge to us, but one we were excited to face. We quickly decided on a colour scheme and font which suited the brand best. Barbie Pink and Revenge Red complimented the brand well and enhanced the pop culture energy we wanted to portray.

 

The marketing of this new bar was extremely important to get right. Reels and story sets produced high engagement with our target audience leading up to the launch of Bad Habits. Behind-the-scenes imagery also gave future customers a sneak peek and a ‘must-see’ impression of the bar.

industry: hospitality

website: badhabits.gg

eating a bar with elements of girly and sassy ‘vibes’ was a new challenge to us, but one we were excited to face

celebrity quotes and iconic moments continued the contemporary pop brand within the design elements

One of the biggest design elements of the bar was the Cocktail Menu. This was a piece of design work that all customers would be getting their hands on, and we wanted it to stand out and be a piece of artwork in itself. We decided to use a wire-bound booklet and incorporated celebrity quotes and iconic moments. This continued the sassy and girly element of the brand within the menu. Our creative photographers and branding experts did themselves proud.

we designed an interactive website to create a more personalised experience that goes way beyond browsing drink offers

Our award winning website designer succeeded in embracing the pop culture branding approach by applying a unique style and tone that speaks to the target audience in a cheeky yet relatable way. Through the interactive pop-ups and the striking colour scheme we chose, the website showcases the interior of the bar in digital form – enhancing the user experience. 

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

 

Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. 

client's response

alex lock

position: owner

bottom of page