Guernsey’s longest-established recruitment agency came to us wanting a complete rebrand. Formerly known as Personnel Appointments, Blink Recruitment’s goals are centred around growing its brand awareness and communicating its unique approach to candidates and clients.
The navy blue theme continues into the new brand identity of Blink Recruitment to maintain consistency and create a recognisable aesthetic seamlessly flowing from the old brand into the new. Adding bright colours, we make sure that visuals stand out accompanied by the new slogan “Your talent is our business”.
branding $ marketing $ website
guiding candidates to their ideal job with an intuitive website design
The visual elements and job roles fall into place like a puzzle piece thanks to the pops of colour and the clean and balanced typeface, giving users the visual handlebars they need to navigate the extensive data of job postings.
a streamlined launch campaign targeting professionals on the island
You’ve probably seen the advert for Blink Recruitment at Guernsey Airport. Our design, displayed in the conveyer belt area, is one of the first things professionals see coming back from their appointments on the mainland. Combined with an in-flight advertisement in On-Voyage Magazine, its reach ensured an increase in brand awareness among professionals right from the start.
a complete rebrand focused on growing blink recruitment’s reach and increasing brand awareness
We engaged with Buzz Creative Studio to completely rebrand our agency and the service delivered was excellent - this included rebranding, building a new website, Social media strategy, digital and physical adverts, updates and meetings answering all of our queries and the Buzz team always went the extra mile to make sure that we got the best options - I totally endorse and recommend their services.
translating complex interfaces into a smooth UX on mobile
Mobile usage is still growing, and after our initial research, we discovered that Blink’s site sessions are over 70% on mobile. Putting development and UX expertise together, we created a smooth and streamlined experience whether you’re on desktop, or mobile by optimising the experience despite the limited screen size. Thanks to our tech stacks, the Blink website scores 93% on First Input Delay on Google Web Vitals, which shows that users interact with the website instantly, despite the complex integrations.
expanding the reach with digital advertising
As this was a whole new rebrand and relaunch, we particularly focussed on additional digital advertising including Google banner adverts and Pay Per Click (PPC) ad words to make Blink Recruitment stand out in a competitive landscape. This was vital while the organic SEO growth was coming into its own, and has been delivering considerably above-industry-average results on Cost Per Click (CPC) and Click Through Rates (CTR).