creating a buzz on social media with striking marketing visuals
Putting the product in the hands of consumers and showing the social side of drinking the product helped us to create a positive, inspiring message of togetherness and friendship. This type of photography is always tricky, as we have to show the product at its very best. According to the online engagement levels, we definitely succeeded in this respect.
our guernsey marketing team opted for a playful tone
Consuming Breda should be associated with fun and leisure. That was a decision our marketing professionals made early on in the process. What’s better than sipping beer on a sun-kissed beach? While placing the product right at the heart of each message, we were able to get a little more ambitious about the messaging we wanted to convey. That’s evident across all the images we created.
getting people talking with engaging social media videos
Our Guernsey-based social media marketing team knew that this product would look great in expertly crafted social media videos. We shot some stylish yet playful reels to inspire people to share. Coming together to enjoy a refreshing drink in the sunshine was a narrative that worked exceptionally well for us – especially for summer.
We needed someone to take over the management of the Breda social media sites and Buzz Creative Studio fitted the bill! The team at Buzz understands the Breda brand perfectly which has helped us achieve our marketing goals through a consistent social media presence.
Since Buzz have started managing the Breda socials, followers and engagement have increased. Maintaining a consistent social media presence takes time and effort. Having Buzz handle all the photography and the copy writing leaves us to concentrate on other areas of the business.
client's response
Daniela Gilligan
position: position
breda
marketing $ campaigns
This expansive collaboration with a leading beer brand included the delivery of marketing materials, social media graphics, online videos, brand narratives and more.
The brief from Breda was comprehensive, involving everything from the development of social media photos and videos to the creation of marketing collateral and branding narratives. This project involved all of our teams working together to create a consistent brand story across all marketing channels.
Our marketing team in Guernsey created an in-depth strategy to ensure nothing was left to chance. Our graphic designers, photographers, videographers, and social media marketing experts then took the baton to create some eye-catching and distinctive messaging.
We wanted to showcase the product in various everyday situations. We also decided that the product itself should be the star of the show. The visuals we created across all channels succeeded in driving impressive engagement levels across social media.
industry: beverage
instagram: @officialbreda