la grande mare
golf performance centre
digital marketing ∗ photography
From strategy and storytelling to on-site photography, videography and drone production, this project brought every part of our team together to launch something truly extraordinary.
When we first visited the site, the scale of the redevelopment was clear. The Golf Performance Centre was phase one of something much bigger - a world-class golf and leisure destination taking shape on the Guernsey coastline.
Our role was to take that vision and give it a voice. Working closely with the wider project team, we built a digital presence that captured both performance and personality. From launch strategy to on-site photography, videography, and drone production, every detail was designed to show La Grande Mare as modern, welcoming, and ambitious.
The first posts went live ahead of the official opening, introducing the technology, coaching, and people behind the project. Within days, engagement surged, the content spread across the island, and the Golf Performance Centre began to define its own identity - confident, community-driven, and distinctly Guernsey.
industry: sport & hospitality
shaping how Guernsey’s most advanced golf facility would connect with its audience.
La Grande Mare’s masterplan is a multi-million-pound redevelopment of its golf, club and resort assets. Phase 1 introduced the high-tech Golf Performance Centre - the first step in a multi-million-pound redevelopment towards a private country club with health, fitness and hospitality spaces.
"this is the start of something bigger … a destination that contributes to Guernsey’s economy for decades to come"
Steve Lansdown CBE
a results-driven launch that set the tone for what’s to come
+6,500% reach growth
Clear proof of traction and audience expansion during the campaign.
200,000 total impressions
Quantifies visibility and exposure generated in a short period.
5% engagement rate vs 1.5% industry average
Demonstrates standout creative performance compared to hospitality benchmarks.
48% of reach from non-followers
Highlights strong discovery and new audience penetration.
16.6% Instagram follower growth in two weeks
Shows rapid community building and early brand loyalty.
60% senior-level audience on LinkedIn
Underscores credibility among business and hospitality leaders.
a high-performance social launch built around storytelling
All launch content was designed to balance premium visuals with approachability - showing that high-level golf can still feel human and local.
Short, dynamic reels captured the rhythm of play, the precision of TrackMan technology, and the energy of opening week. Supporting carousels and photography built depth and atmosphere.
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client's response
steve hopkins
position: owner