little big brew co
marketing $ campaigns
We were tasked with giving each beer in Little Big Brew Co’s range a unique personality of its own. We created a range of custom animations, along with a wide range of complementary marketing materials.
Little Big Brew Co approached us to take over their marketing strategy. This project began by understanding each product in their range, so we decided to create custom, eye-catching identities for each of these beers.
The concept involved creating a character for Lily, Alfie, Alan, Nigel and Betty. In addition, the brewery had just switched to cans from bottles so the word 'can' was incorporated in each promotion, sometimes more subtly than others.
Once we had finalised the campaign concepts with the expertise and creativity of our Guernsey graphic designers, we set about creating a host of complementary marketing materials to support the campaign. Our photographers created some engaging online content, our social media professionals worked their magic, and our illustrators developed this across print and online media.
industry: beverage
it’s all in the name – and the can!
We wanted to give each beer in the range a distinctive human personality. Those human characteristics defined the unique characteristics of each flavour profile. Once our Guernsey branding experts had perfected the narrative, our graphic designers took over to create some mesmerising illustrations.
Buzz Creative Studio has been an invaluable partner in our marketing efforts. Their team's local knowledge and understanding of our community have been instrumental in connecting with our target audience. We've been particularly impressed with their work on our Facebook and Instagram campaigns. The IPEh beer pumpclip was a standout piece, perfectly capturing the essence of our brand. We're excited to continue working with Buzz and see what they'll come up with next!
client's response
Dan O'Brien
position: brew manager