livvy & will
web design
Our web designers in Guernsey created a premium e-commerce website to launch Livvy & Will's globally exclusive women's fashion brand to the world.
Livvy & Will is not your typical fashion brand. It was born from a moment of quiet inspiration during a walk in the Guernsey countryside in August 2021 - an encounter with Shetland ponies grazing in a nearby field that sparked an idea nearly five years in the making. On 14th March 2026, Livvy & Will launched to Guernsey and the rest of the world, with Buzz Creative Studio proud to be the team behind the digital presence that introduced it.
With limited-edition runs of just 300 to 1,000 units per design worldwide, Livvy & Will is built on the principles of exclusivity, quality, and sustainability. Our brief was to create a website that embodied all of those values - a premium online destination worthy of a brand determined to be worn in all 195 countries on earth.
industry: fashion
website: livvyandwill.com
we designed a world-class e-commerce store as exclusive as the clothing itself
With every piece in the Livvy & Will collection limited to just 300 or 1,000 units globally, the website needed to convey that same sense of scarcity and desirability. We designed a clean, elegant online store that places the product front and centre - making it effortless for customers worldwide to browse the collection, select their piece, and complete their purchase with confidence. From hero product imagery to intuitive navigation, the shopping experience feels as polished and considered as the garments themselves.
nearly five years of planning, brought to life in a digital experience worthy of a global luxury brand
an animated brand identity that sets the tone from the very first moment
First impressions matter - especially when launching a luxury fashion brand to a global audience. We brought the Livvy & Will logo to life with a custom SVG animation that greets every visitor with a moment of brand theatre. Paired with full-width editorial imagery and a bold, refined layout, the homepage immediately positions Livvy & Will as a premium label worth knowing. Every design decision was made to ensure the site felt as exclusive and considered as a front-row seat at a fashion week show.
showcasing the Olivia Claire Collection with editorial-style presentation
The launch collection deserved its own spotlight. We created a dedicated editorial section within the website to present the Olivia Claire Collection in full - integrating brand video and editorial product photography in a layout that draws visitors in and keeps them scrolling. This wasn't just an e-commerce product listing; it was a digital lookbook that tells the story behind each piece and creates the kind of desire that turns browsers into buyers.
