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situations

marketing 

We had a lot of fun creating a series of 3D characters for a marketing campaign designed to promote Situations – a recruitment and staffing agency. Our graphic designers, illustrators and marketing experts worked together to create a cohesive strategy.

When you meet a vibrant and energetic group like the wonderful Situations team, there’s only one way the marketing campaign will go – bright, colourful and fun. And that’s certainly how we approached the brief. Our digital marketing professionals and graphic designers in Guernsey had a blast!

 

The key part consisted of creating a collection of lovable 3D Characters to go towards their ‘Life is too short for the wrong job’ campaign. We wanted the characters to relate to the campaign to give a light-hearted approach to ‘finding the right job for you.’

 

Google ads and social media paid adverts have also been a huge part of the campaign for Situations. Focusing on a bright and distinctive colour style, we have brought a pop of colour for Temp, Executive and Permanent Role advertisements throughout their platforms.

industry: recruitment

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client's response

client's name

position: position

eye-catching rendered characters promoting job recruitment through light-hearted slogans

Characters have included Bertie the Hedgehog, who has been seen unsuccessfully selling balloons, and Sid the Sloth the laziest animal in the land, enjoying a relaxing nap on the hamster wheel he’s supposed to be powering. For Temps, we have introduced George the Chameleon showcasing how the fantastic selection of Temps Situations is able to adapt to any work environment. Our branding experts, marketing professionals and creative graphic designers came together to deliver something special.

an emotive marketing campaign that people will relate to with a good-hearted twist

bus advertisements, google ads and social content provided highly visible platforms for our client

See that 3D animal? Let's make him bigger, the size of a bus should be big enough – and that’s what we did. We made Sid the Sloth the star of the back of a Guernsey bus. This involved meticulous attention to detail from our graphic designers as we accurately recreated the inside of a bus engine and managed to seamlessly slot Sid into place.

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